Woof Love 

Dog Grooming

Hello, I'm Joanna Rouse, the proud owner of Woof Love Dog Grooming, established in February 2018.

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My journey into dog grooming wasn't something I had planned. In 2013, I found myself at a crossroads in life. I was unemployed and struggling with anxiety, depression and intractable chronic migraines. I wasn't sure what direction to take or what the future held.

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My sister noticed a college course in Animal Management that she thought I might enjoy, so we went along to find out more. During a visit to the Nunsthorpe Campus, a tutor mentioned a brand-new Level 2 Animal Nursing course that was starting that September. I immediately felt inspired to enrol. As part of the programme, I also completed Level 2 Dog Grooming, and that's where I discovered my passion.

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Wanting to learn as much as possible, I went on to complete Level 3 Introduction to Dog Grooming, followed by the Level 2 Dog Grooming Certificate to further develop my practical skills. I later returned to college to complete my Level 3 Diploma for Dog Grooming Stylists, graduating with a merit. I'm also proud to be a Level 2 Qualified Animal Nursing Assistant, giving me additional knowledge of animal health, behaviour and welfare that benefits every dog in my care.

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During this time, I was given the opportunity to work with my friend Amii, who owned her own dog grooming business at the time. Working alongside her allowed me to gain valuable hands-on experience, build my confidence and continue growing my skills while overcoming the challenges of my mental health and migraines.

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It was Amii who encouraged me to consider starting my own business. We spent countless hours chatting about business names, becoming self-employed, accounting and all the exciting possibilities. The idea slowly became a dream... and eventually that dream became a reality.

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And then...

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I did it!!!

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I took the leap and became the proud owner of Woof Love Dog Grooming.

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Today, I'm passionate about providing a calm, caring, one-to-one grooming experience where every dog is treated with patience, kindness and the same love I give my own.

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Dogs have always been a huge part of my life. My first dog was Poppy, a beautiful Border Collie who sadly passed away in 2021. Losing her was incredibly difficult, but she will always hold a special place in my heart.

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Today I'm lucky enough to share my life with three wonderful girls: my Shih Tzu sisters, Daisy and Rosie, and my Border Collie, Lilly. They fill my days with laughter, love and endless entertainment, and they remind me every day why I chose this career.

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Looking back, what began as one of the hardest periods of my life led me to discover a career I truly love. I'm incredibly grateful for every client who trusts me with their beloved companions, and I look forward to welcoming many more dogs into the Woof Love family.