About

Who am i?

Hello, I'm Joanna Rouse, the proud owner of Woof Love Dog Grooming, established in February 2018.

My journey into dog grooming wasn't something I had planned. In 2013, I found myself at a crossroads in life. I was unemployed and struggling with anxiety, depression and intractable chronic migraines. I wasn't sure what direction to take or what the future held.

My sister noticed a college course in Animal Management that she thought I might enjoy, so we went along to find out more. During a visit to the Nunsthorpe Campus, a tutor mentioned a brand-new Level 2 Animal Nursing course that was starting that September. I immediately felt inspired to enrol. As part of the programme, I also completed Level 2 Dog Grooming, and that's where I discovered my passion.

Wanting to learn as much as possible, I went on to complete Level 3 Introduction to Dog Grooming, followed by the Level 2 Dog Grooming Certificate to further develop my practical skills. I later returned to college to complete my Level 3 Diploma for Dog Grooming Stylists, graduating with a merit. I'm also proud to be a Level 2 Qualified Animal Nursing Assistant, giving me additional knowledge of animal health, behaviour and welfare that benefits every dog in my care.

During this time, I was given the opportunity to work with my friend Amii, who owned her own dog grooming business at the time. Working alongside her allowed me to gain valuable hands-on experience, build my confidence and continue growing my skills while overcoming the challenges of my mental health and migraines.

It was Amii who encouraged me to consider starting my own business. We spent countless hours chatting about business names, becoming self-employed, accounting and all the exciting possibilities. The idea slowly became a dream... and eventually that dream became a reality.

And then...

I did it!!!

I took the leap and became the proud owner of Woof Love Dog Grooming.

Today, I'm passionate about providing a calm, caring, one-to-one grooming experience where every dog is treated with patience, kindness and the same love I give my own.

Dogs have always been a huge part of my life. My first dog was Poppy, a beautiful Border Collie who sadly passed away in 2021. Losing her was incredibly difficult, but she will always hold a special place in my heart.

Today I'm lucky enough to share my life with three wonderful girls: my Shih Tzu sisters, Daisy and Rosie, and my Border Collie, Lilly. They fill my days with laughter, love and endless entertainment, and they remind me every day why I chose this career.

Looking back, what began as one of the hardest periods of my life led me to discover a career I truly love. I'm incredibly grateful for every client who trusts me with their beloved companions, and I look forward to welcoming many more dogs into the Woof Love family.